Soapy!

I've been very remiss with my posting, and yes, I apolgise...had a few ups and downs but now I'm a single girl. And in the spirit of washing that man right outta my hair, here's a soap ad.

Happy 2010!

Advertising

Looking through some archival photos online, I found these great sets of ads on a railway billboard.

Oh how I wish posters were still as elegant as this.

Image source

Image source

Mum was a flapper

Kotex ad, 1940. Picture source. Click on the picture to view full size.

Marvellous Melbourne!

Berlei Ad, 1930

"It simply isn't done."
[Source: National Film and Sound Archive]

Oxo ad 1945

oxo ad 1945, originally uploaded by drewzel.

This one's from one of my vintage magazines, 'Woman and Home' from 1945 I think. What a lovely family. I wonder if Daddy's away at War.

Johnson's Polishing Wax

Johnson's Polishing Wax, originally uploaded by Miss Retro Modern.

"...the new easy electric way." "And your dainty hands need not touch the floor or wax." Wish I looked this charming when I'm cleaning my floorboards!

Soak, sqeeze, rinse, wring!

chipso, originally uploaded by drewzel.

And that's the washing done.

From the Modern Priscilla, July 1928.

Look like NEW!

lux, originally uploaded by drewzel.

Jumping forward a couple of decades, here's a Lux soap powder ad from 1944, that appeared in the Ladies Home Journal. I particularly like the vintage laundry product advertisments, as they take the task of doing the washing so seriously, and every product promises "the whitest whites", to "take the drudgery out of wash day" and now to keep your clothes looking like new! I can appreciate what a chore wash day was, as my mother had an old tub washing machine with external ringer that she did all the washing in up until I was about 20 years old (in 1990). She now LOVES her automatic washer, and I don't blame her.

Strawberry jell-o

You may recall my earlier posts, betraying a serious fondness for jell-o advertising. Here's one on the back cover of Needlework magazine, 1928. Look at that Deco jelly mould...the geometric goodness! Yay!

A warning:

It's getting serious now!

(Australian Woman's Mirror, June 1957)

Ugly Fat

This war on fat is rather callous. Ad from the Australian Woman's Mirror 1956.

Who cares about fat?

milk arrowroot, originally uploaded by drewzel.

Eat more biscuits! Look how good they are for your family!

Something not-so-good from the 50's

The marketing war on fat has been waged for a long time now.

Jelly advertisement

Vintage ad for jelly (Jell-o)
Originally uploaded by Suzuki Beane Just something for a change from the 20's and 30's. I'm not sure what year it was, guessing the 40's? But that's one spectacular tower of jelly!

Solving women's "oldest problem"

{click on picture to read text}
Kotex
Originally uploaded by Miss Retro Modern

1924
I must say, I have used these products, but can’t say I’ve ever reached “immaculacy, chrrm and exquisiteness”. I wish I knew what the “other two secret advantages that can’t be mentioned” are. As a teenager of the 80’s, I can only but imagine life before Kotex (and am very thankful for modern sanitary inventions!)

Well dressed and cute, 1919

I can't say I'm every planning to have children, but if I do, they better look as cute as this!!

M. C. Woodbury, Kalburnie Zephyr Gingham, 1919
Originally uploaded by Gatochy